Off Page SEO
Off-page SEO focuses on optimizing the pages on your website and increasing your domain authority by attracting link and brand mentions from other websites. Off-page factors determine how high your business ranks in the search engine results.
The number and quality of backlinks to your website is the greatest off-page SEO factor. Before Google’s Penguin and Panda updates, the number of links was once the primary metric of off page SEO success. Now, link quantity is still important, but the quality of the links you earn is far more important.
The first step to earn valuable links and improve off-page SEO is to start by creating shareable content. Then, your business can focus on increasing the number and quality of backlinks, which in return increases your rank in search engine results.
Off-page SEO include:
- Link Building
- Guest Blogging
- Domain Authority (value of content, quality of links, and social sharing frequency)
On-page and off-page SEO are both equally essential and effective in improving the search engine optimization for your website. Your business can try to use just on-page SEO or just off-page SEO, but we would not recommend it. Using both strategies is the most effective method if you want your website to perform to its maximum potential.
Backlinks can be split into three categories, from best to worst: editorial, manual, and manufactured. All carry their own type of value.
– Editorial: These type of backlinks are the best to have. They are pure, genuine endorsements that serve as evidence that your webpage is reputable. An example would be if adage.com posted an article with a link to a small business’s webpage in the context of positively reviewing and dissecting the business’ marketing/advertising strategy.
– Manual: These backlinks are earned through a direct effort which means a third part approves it. For example, if a restaurant wanted to be added to an online directory that identifies with its business such as yelp.com or zomato.com (previously urbanspoon.com), it can advance through that process and ultimately receive a manual backlink as a result.
– Manufactured: Finally, these backlinks are manufactured by the webmaster without any actual third party approval. An example of this would be if a webpage on a website has a comments section to which a user posts a link to another website.
As a general rule of thumb, the easier a backlink is to receive or create, the less value it often carries towards website ranking. Conversely, the more difficult a backlink is to receive or create, the greater value it often carries. Hard work pays off.
Yes, this is a lot of information we have here but the truth of the matter is that SEO is always updating and changing, so it is good to always research and renovate your SEO strategy accordingly.
Nonetheless we cannot forget, as we have mentioned previously, content is king. Having high-quality content is an essential core value in effective SEO. Analyze your business and examine what your website/webpages advance and lack in. Written content, visuals, videos, relevant news pieces, website design/achritecture, and providing social media share/embed codes can all play a role in implementing the right tactics at the right times when optimizing your webpages and website effectively.
Using on-site and off-site SEO is crucial towards having your website become more easily discovered by your target user. Want to see how else we can help you? Contact us today!