Local Business Map Citations
Part of our local SEO strategy is not just about using on-page SEO, we also like to use advanced data aggregators to build our highly effective map citations for our clients. By doing this, we ensure that your NAP (name, address, and phone number) are all consistent throughout the internet. When Google detects data that is missing, duplicate, or not existent – they don’t give you local SEO credit. Your website needs to be spread out throughout the internet to ensure you’re getting maximum visibility. In our SEO campaigns, Elitemark ensures that your citations and directories are optimized with a complete description of your business, optimal images for viewership, and we start a review generation campaign for your business. Our review generation campaigns allow your business to handle your reputation flawlessly.
A local citation is any mention of a business online that includes the business name, address, and phone number (often referred to as NAP).
But First, What Is a Local Citation Exactly and Why Should I Care?
A majority of citations include a link to the business’ website or additional information. Common citation sources include directory sites, data aggregators (i.e. Factual, Acxiom, Localeze, and Infogroup), Chamber of Commerce websites, social media, review sites such a Yelp, plus Google My Business and Bing Places. It’s important to note that a mention of the business on its own website doesn’t count as a citation.
Local citations are a valuable component of local SEO optimization regardless of whether they provide the business with a direct link. The benefits of citations go way beyond getting backlinks.
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This is especially true in mobile search results. Most likely, this isn’t anything you haven’t read about before, but in today this is even more significant.
As search engine algorithms continue to evolve and get smarter, we have to get smarter and more focused on where we build citations for local businesses. We’ll discuss this point more as we get further down in the post.
Why Citations Are Important for Local Businesses
Search engines use citations (among many other SEO factors) to gauge a business’ online reputation. So the more quality citations a business has online, the higher the business’ placement will be in local search engine result pages.
The prevailing mindset over the past decade has been that having more citations is always better, but this is no longer valid. In fact, low-quality citations, particularly those that link to your website, can negatively impact Google’s trust in the business. Rather than trying to improve a business’ online reputation through sheer volume, Advice Local focuses on identifying and targeting specific high-quality directories. We only submit local businesses to directories that meet the strictest of qualifications, which we determine based on 23 different metrics, including domain authority.
Another important characteristic of valuable sources is that they distribute their data across other directories and networks, thus acting as a data amplifier for local business citations. At Advice Local, we call this our Data Amplifier Network.
Are you ready to take action? I recommend you start by getting in contact with us and we will show you how many listings a business has online currently, highlight bad data issues and recommend a few next steps.